PARSED CONTENT

The site blog.buildyourjacket.com had the following in the web site, "Letterman Jackets, Varsity Jackets, We do them all! Nerds in Letterman Jackets." I noticed that the webpage stated " Your Home for Custom Varsity Jackets! Hairstyles For Your Letterman Jacket." They also stated " Now certain sports necessitate different looks. So lets begin with soccer. For the 2014 FIFA World Cup athletes showed up in Brazil ready to show the world their talent, hairstyle design included. No discussion of hairstyles in sports would be complete without at least a mention of hockey hair." The meta header had custom varsity jacket as the first keyword. This keyword was followed by jacket designs, jacket patches, and varsity jacket which isn't as important as custom varsity jacket. The other words the site used was varsity jackets. custom jackets is also included but could not be seen by search crawlers.